Graphic design creates the emotional response that flows alongside the content. It communicates feelings and perceptions. This abstract communication—less suitable for language—flows instantly through masterful use of form, color, and composition.
When a website is the communication tool, content management, search engine optimization, accessibility, standards compliance, and many other highly specialized topics also demand attention. At Hazard Creative, there’s an understanding that no site will be truly effective without considering both artistic and technical factors.